move over panda.

Archive for September, 2013

Indiegogo for Mr. Moon Bear

Hi all,

I’ve decided to start an indiegogo campaign for the lovely Moon Bear! Check out the campaign and donate here.

All funds will go to the Animal Asia Foundation, a non-profit organization that’s working to rescue and rehabilitate these lovely creatures.

Check out this short video about bile farming and the mission of the Foundation.


An Introduction [OR, how I came to know about the Moon Bear]

I wanted to share the story of this blog’s inception. I’m not an avid environmentalist, and I’m not an animal rights activist. I came to know about the Moon Bear through a co-worker who is much more passionate about these things than myself. For the sake of anonymity I’ll call my co-worker Amanda.

Amanda came into the office one Monday morning particularly disgruntled and irritable. As it turned out, she had visited the Toronto zoo on the weekend. At the time of her visit, the Giant Panda exhibit had just opened and everyone in the city was talking about the Pandas. The Panda frenzy was, in fact, the source of her moodiness.

The crux of Amanda’s issue with all the hype about the Panda’s was that so much of the attention they received was generated by the fact that they’re cute.

What about China’s other bear?

What about the Moon Bear??!  

After printing the following poster and pinning it up on her cubicle wall, Amanda described the horrors of bear bile farming and the industry that has been (largely) responsible for the declining population of the Moon Bear.

Moon bear poster

There was something funny about the idea of the underdog endangered species… something horribly ironic. We all thought Amanda’s impassioned rant was hilarious and reference to “the Moon Bear” became a bit of a running joke. That being said, I found myself researching the topic further, and I was deeply disturbed by what I found out about the bile farming industry. Bile farming is certainly no laughing matter – it’s an extremely cruel practice, and having learned more about it I felt compelled to do something. This blog was conceived as a way of raising awareness, and while I do occasionally use humour, my motivation stems from a desire to make a positive difference.

So what about the Moon Bear?! Read my “About” page and find out more about why the Moon Bear needs your help.